Yes the rumors are true…

Kodak Aerochrome and Rollei Infrared R72 are now included in Version 3.

Real film excels at preserving highlights in the sky more effectively than digital counterparts. To emulate the authentic film look in outdoor shots, I've crafted automatic presets. With just one click using Lightroom AI, you can achieve results that surpass what's possible with FujiFilm Jpegs, and more.

In its latest substantial update, Lightroom now features grain control directly within the masking panel. The ability to procedurally generate masks based on luminosity values and make real-time adjustments is a complete game-changer. I've created individualized masks for every preset to authentically replicate the distinct grain seen on film.

NO OTHER FILM PRESETS DO THIS

Each mask is designed with varying levels of grain, eliminating the uniform grain appearance throughout the entire image. Now, with Highlights and Midtones exhibiting a slightly higher grain intensity than the shadows, the emulation of real film characteristics is more precise. All of these adjustments happen automatically with just one click of a preset.

Updates are sent to everyone free of charge through email.

Take a look at real Portra 160 film displayed alongside my digital Fujifilm X100F images, edited using the Portra 160 preset. Unlike many preset creators, who often showcase presets that either deviate significantly or lack genuine film captures, this comparison provides an authentic side-by-side perspective. This is why you won't see other preset sellers comparing their film presets with real film, as they may not capture the true essence and nuances of analog photography.

I run a film lab and have the ability to compare the real film stocks side by side with my digital presets everyday.

Here’s some examples of that sweet Ektar 100 those rich kids talk about.

V3 Updates!

Here is a real world review that was sent to me recently.

Install guide for V3

This is an example of the disposable film preset. After just one click it transforms the image into an accurate representation of cheap disposable 35mm film.

please email me before/after examples to potentially be featured on this website along with my instagram/youtube

Every example of before/after shown is one click. No extra edits have been done.